FOUNDATION SIXTY6BRANDING
OBJECTIVE
The objective of the Foundation Sixty6 project is for a group or team to collaborate on designing, developing, and pitching a professional marketing and advertising campaign along with a website. The primary focus of this project is to raise awareness about severe mental health such as psychosis, bipolar disorder (BPD), and schizophrenia and also emphasize Foundation Sixty6's mission to facilitate improved access to mental healthcare for youth between the ages of 16 and 25 specifically within Southwestern Ontario. Overall, the objective of the project is to use marketing, advertising, and web development skills to create a brand for Foundation Sixty6.
PROCESS
In this project, I took on the role of Project Manager. As the project manager, my role was multifaceted, encompassing strategic planning, team coordination, and project oversight. From the outset, I worked closely with my team members to establish a cohesive vision and roadmap for the project, ensuring alignment with Foundation Sixty6's mission and objectives. Through collaborative brainstorming sessions and iterative discussions, we leveraged our collective expertise to devise a comprehensive marketing and advertising campaign that would resonate with our target audience and drive meaningful engagement. Central to our efforts was the development of a compelling brand identity for Foundation Sixty6. Drawing upon our combined skills in marketing, advertising, and web development, we crafted a visually striking and emotionally resonant brand that would serve as a beacon of hope and support for individuals grappling with severe mental health issues. From logo design and brand messaging to website development and content creation, each aspect of the project was meticulously crafted to convey Foundation Sixty6's mission and values in a clear and compelling manner. Throughout the project lifecycle, effective communication and collaboration were key to our success. As project manager, I facilitated regular team meetings, provided guidance and support to team members, and ensured that deadlines were met and deliverables were achieved. By fostering an environment of mutual respect and collaboration, we were able to leverage each other's strengths and overcome challenges together, ultimately delivering a marketing and advertising campaign that exceeded expectations.
DESIGN CREATION
