ZIMABRANDING
OBJECTIVE
The primary goal of this project was to conceive and execute a comprehensive brand advertisement strategy, incorporating an interactive and user-friendly website, a visually compelling promotional video, and an intricately detailed 3D model showcasing the selected beverage. Another aim for this project was to craft an immersive experience that captivates and resonates with the target audience, effectively communicating the essence and unique qualities of the product.
PROCESS
To kick start this project, the target audience, the purpose of the brand was identified and research was done to build a concept and also be inspired by what was has already been done.
A mood board was created based on what direction identified with our brand, from the moodboard sketches for the logo, colours for the brand and components for the webpage was created. We both choose one logo design we felt connect with our brand and refined it using Adobe Illustrator.
I focused my attention on building the "Beverage Can" that was going to house the product in cinema4D and agreed on one that aligns well with our target audience. I also created video snippets from cinema4D to be used by my project partner in the promotional video she created. We tag-teamed and worked on the low fidelity wireframe for our website.
My role as a developer also had me coding the website based on the high fidelity wireframe acquired from my project partner.
DESIGN CREATION
